Be it an elite sporting star in football, basketball or tennis, looking for the next lucrative move or wealth management service; a club looking to attract a new shirt sponsor, stadium or football ground naming rights sponsor, strategic partner or investor; A league looking to attract title sponsor, corporate partner or next big global commercial deal including streaming rights, ACTIVE SPORT CAPITAL with its global sports and investment networks can assist every step of the way.

With branches & strategic partnerships in Asia (HK, Shanghai & Seoul), Africa (Lagos & Johannesburg), United States (NY, SF & LA) and the Balkans (Belgrade, Zagreb & Sarajevo), ACTIVE SPORT CAPITAL prides itself on adding value to an already established club and successful athlete as well as those who have not fully yet embraced the power of sports technology designed to create new revenue streams and commercialize some of the most important assets of both clubs and players.

ACTIVE SPORT CAPITAL has put together a very powerful technology suite in order to be able to help all its clients maximize their fan engagement, offering demographic analysis of its clients’ current digital community (web, app & social media), predictive analysis for community growth across social media platforms, assist with internationalization strategy for Europe Asia, USA & Africa , development of digital asset catalogue to generate new revenue streams and social media training for communications team & sales/ marketing team to train them to sell digital assets. These include clubs’ own tokens/coins, nfts, virtual tours of big derbies, virtual goods, merchandising, social betting and so much more. Most top players and clubs use a small percentage of their existing asset base to create new revenue streams and increase their profitability and ACTIVE SPORT CAPITAL is here to change that.

ACTIVE SPORT CAPITAL has already signed exclusive strategic partnerships with some of the best sports tech companies including BLOCKSPORT, SEYU, HOMEFANS and is in a process of onboarding a few more partners in the space.

ACTIVE SPORT CAPITAL also has access to the world’s top academies, sports clubs, agencies, legal & financial consultants, wealth management services and so much more and can act as a one stop shop for any individual and organization.

AT THE HEART OF ACTIVE SPORT CAPITAL is the aim to support its clients in relation to financial planning, financial growth and investment portfolio management, working closely with our clients’ agents, business managers, lawyers and accountants. Whilst respecting our clients’ need for discretion and confidentiality, we help assure all the appropriate facets are considered when developing a wealth management strategy.

“When your career reaches new heights, so should the professional advice you depend on”, is the shared view at active sport capital.

Most professional athletes owe a lot to their parents, managers and coaches who pushed, empowered and encouraged them as they rose to the top of their game. It is natural they want to keep this team of personal supporters around them, to stay grounded, provide advice and share in their success.

But reaching new heights in a professional sport also means adding new members to the team, with a focus on handling the financial success that comes with signing a multi-million dollar contract, receiving royalties or other financial rewards.

Just as athletes get exposure to the best coaches, clubs and agents as they ascend to the heights of their careers, they must also surround themselves with the best wealth management advice. It is very important to also forward plan for their post career era as more often than not, even the most successful careers can end earlier than originally anticipated, hence managing risks for early career ending as well as coming up with a sterling investment strategy whilst big money is being earned are both equally important.

We want our clients to make their hard-earned money work for them every step of the way by deploying sound and water tight investment strategies put together by some of the best investment advisers in the industry at any given time, with a proven track record.

ACTIVE SPORT CAPITAL is also involved in buying and selling of football and other sport tournaments, television, sponsorship and promotional rights, and also raises funds for acquisitions of sports club via its extensive networks of seasoned investors, single family offices and institutional investors. Some clubs are in need of necessary capital to fund acquisition of new players and new grounds and we can provide a combination of debt and equity financing to enable such clubs bridge the finance gap and create new investment opportunities and leverage the power of our global financial and investment networks and advance their own agenda in today’s competitive sport industry.

ACTIVE SPORT CAPITAL is currently in the process of establishing a $100m football fund to invest in clubs and players it can own and place via an established feeder system of academies and football incubator clubs in Europe its investment networks and partners currently own. With an entry into the scouting of young national team footballers from countries such as Serbia, Bosnia, Croatia, Ghana, Nigeria, Senegal, Gambia, South Africa, China & Korea, to name a few, it puts ACTIVE SPORT CAPITAL into a favorable position to own players and clubs outright, creating a new value proposition, exiting with multiple returns.

On the players front, prior to them being seen on the global stage, owning them outright presents a sound investment strategy by buying at a lower price (with African and Balkans clubs) and selling them at a higher price (to European clubs) while retaining a percentage of the sell-on fee.

On the clubs front, buying clubs from lower divisions in certain parts of Europe (Balkans, SEE, Austria, CIS countries), with an established brand name, history and heritage, an existing academy, digitalizing and commercializing them, opening new revenue streams and introducing global sponsors and partners, globalizing their image rights, represents a very sound investment strategy how to achieve multiple returns for the fund’s LPD & the fund itself.

ACTIVE SPORT CAPITAL maintains a serious commitment to philanthropy and social impact in line with united nation’s 17 sustainable development goals (SDGS) as a part of its inherent DNA, working, supporting or promoting projects that are advancing social good and impact locally, nationally and globally.

ACTIVE SPORT CAPITAL aims to serve as a social impact hub, designed to help athletes, clubs, federations, partners and the company as a whole to maximize the impact of charitable giving as the core of its philanthropic value system. We at ACTIVE SPORT CAPITAL believe that it is never too late or too early to make an impact and that no athlete or sport organization can ever be too small to start making an impact in all it does.